LG Electronics Case Study 2021
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All brands that distribute and sell their products via retail partners face the same challenge in our new e-commerce-first world - how to find, reach and influence consumers who have a high purchase intent.
Purchase intent data is created by visitors of big online retail websites when they perform actions such as adding a product to the cart. This data is owned and controlled by the same retailers, and is normally inaccessible to brands.
Have a look at how LG Electronics leveraged re:nable's Coop Remarketing concept to reach and influence consumers with proven purchase intent.